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colorado bankers life insurance

colorado bankers life insurance This is a kind of corollary to number 1, the opposite side of the same coin; only here the focus is on audience attention rather than on dollars spent. What I’m suggesting is that on an inch-for-inch basis (using print media) or a minute-for-minute basis (using electronic media), you will get far more reader or viewer attention from free editorial space or time than you will from an equal amount of paid ad space or time. In other words, they — whoever it is you’re trying to reach — will be much more likely to actually see, and even more importantly, pay attention to your message if you are able to deliver it through a positive mention in the newspaper or on a TV newscast than they are through paid ads in the same media.